Marketing Automation, Social CRM, and Dynamic Reporting Boost Business Effectiveness



Verticality Reduces Costs 30 Percent with Customized CRM Solution for IT Recruitment
As the heartbeat of our business, Sugar Professional has really enabled us to be more fluid and successful. It is a very reliable system, and that gives us peace of mind.


Company Description:
Verticality Ltd. is a consulting firm that specializes in recruiting permanent and contract IT, sales and marketing staff to clients across the UK and Europe.

Headquarters:
Strixton, Northamptonshire, England

Founded: 1999

Solution: Professional

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Business Issue:

Verticality is an IT recruitment firm located in the East Midlands, UK. It utilizes modern recruitment methods such as online job boards and social media sites to assist corporate employers and individual job hunters. Verticality's commitment to excellent services has resulted in its wide client base across the UK and Europe

As it grew, the company needed to improve its sales and marketing processes to better manage corporate accounts. Its in-place solution, Salesforce.com, lacked the flexibility to customize cost effectively. As a result, Verticality decided to move to a more flexible solution capable of meeting its needs.

Requirements:

  • Cost effective customization
  • Easy to use
  • Intuitive user interface
  • Advanced reporting

Solution: Professional

In October 2009, Verticality chose Sugar Professional. Verticality and gold-level partner EnableIT began to migrate from Salesforce.com to Sugar Professional in January 2010. The deployment was completed in three months with no business disruption.

Business Benefits:

  • Integrates with LinkedIn to improve social media outreach
  • Improved marketing automation and increased email campaigns from a minimal number to 15 – 20 campaigns per month.
  • Gained an overall increase in sales leads and a 30 percent savings in annual costs.
  • Reduced annual planning and review by 32 percent while increasing strategic effectiveness

About Verticality

VERTICALITY is a recruitment consultancy that provides permanent and contract IT, Sales and Marketing staff to clients across the UK and Europe.


VERTICALITY was founded in 1999 by a group of consultants who have in excess of 30 years experience managing recruitment campaigns for marquee clients. Each of our consultants focus on a specific vertical market. We invest heavily in each of our areas of expertise, developing a fundamental knowledge of our clients’ business and establishing a strategic network of contacts with key professionals in their industry.



About EnableIT Technologies

EnableIT SugarUK is the oldest SugarCRM Partner in Europe and was named as SugarCRM's Top Performing EMEA Partner for 2010/11. Focusing solely on SugarCRM, they are one of a select few partners worldwide who are able to provide the full range of services for all editions of SugarCRM from within their own organisation with nothing being outsourced or hosted in third party data centers.

From licensing to fully hosted solutions, consultancy and data migration to training, custom development to support they offer it all, with all services being provided by their own UK team and their fully hosted solutions being located in their own data centers in the UK. From single user start-up companies to multi-national organizations, they have proven their ability to implement SugarCRM within any sized organization. Their customers include Toshiba, Samsung, MergerMarkets, Co-operatives UK and G4S.